On Friday, November 10th, we will once again host the Villa Jongerius Conference in Utrecht. An annual event where we share the latest trends and best practices in recruitment and labour market communication with member organisations of the AcademicTransfer cooperative.

Netherlands Branding

This year’s theme is Netherlands Branding. How can we effectively showcase the Dutch labour market for scientists on a global stage? What key messages do we want to convey, and what image do we want to project?

Keynote speakers

  • Mark de Vos is Head of International Staff Mobility (ISM) at the University of Copenhagen and Global President of the International Dual Career Network (IDCN). He explains how Denmark has set up an appealing brand in a short amount of time. What can we learn from this success story?
  • Choi Mi Chung and Rutger de Graaf are both working at RVO. RVO is responsible for the Netherlands brand in all its forms. They set out what we are already doing in terms of Netherlands Branding and where opportunities lie.

    Choi monitors and gives direction to everyone who speaks on behalf of the Netherlands, to ensure consistency in content and form. Rutger is director of the Netherlands Point of Entry.


14.30: Welcome
15.00: Opening by moderator Audrey Peters (AcademicTransfer)

15.10: Best practice: Denmark branding
Speaker: Mark de Vos

15.40: Netherlands branding: wat doen we al en waar liggen kansen?
Spreakers: Choi Mi Chung en Rutger de Graaf

16.10: Break

16.30: Wat kunnen we gezamenlijk doen met Netherlands branding?
Discussion with Sabine Deelen (UMCG), Peter de Bruijn (TU Delft) and Jeroen Sparla (AcademicTransfer) 

17.00: Quiz and wrap up by Audrey
17.30: Networking drink

Event information

Friday 10 November 2023
14:30-17:30 - drinks after

Congresgebouw de Vereeniging
Jan van Scorel zaal
Mariaplaats 14
3511 LL Utrecht

5 minutes walk from Utrecht Central station. Closest parking: parkeergarage Hoog Catharijne P1.

Free of charge for member organisations


If you have any questions, please send an e-mail to communicatie@academictransfer.nl

Will you be there?

Will you be joining us this year? Save the date and register now!

For who?

If you work in recruitment, international office, career services, HR, research, education, (labour market) communication, or management at one of our member organisations, you are more than welcome to join us!


For an impression of the conference, please watch the aftermovie of our 2018 edition: